LinkedIn Ads

Generating B2B leads that convert, not just expensive clicks.

LinkedIn costs more than Meta or Google, and that's exactly why it needs a disciplined campaign structure to be worth it. Lead Gen Forms, targeting by role and seniority, strategic account lists: I build B2B campaigns designed for a long sales cycle.

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3×More qualified B2B leads for a client

50+Clients served

8Years in digital acquisition

What I master on LinkedIn Ads

Generic industry-only targeting is the first mistake to avoid on LinkedIn. I build campaigns around the criteria that genuinely make the difference in B2B.

Lead Gen Forms: native pre-filled forms, noticeably higher completion rate than an external landing page
Precise targeting: job title, seniority, function, company size, not just industry
Matched Audiences: retargeting site visitors, targeting by strategic account lists
Message Ads: sponsored messages sent directly to the inbox, requiring flawless targeting
Prospecting and retargeting structure: two separate budgets for two different audiences

Benchmarks I observe on accounts I manage

€60-150Average CPL

8-15%Form completion

€35-60Average CPM

3-4 wksTo reliable results

Below €1,500 a month, it's difficult to draw statistically reliable conclusions on LinkedIn Ads. I factor this in from the budget recommendation stage, so your investment isn't spread too thin.

Why working with bonnepub?

You work directly with the person building and running your campaigns
An approach designed for a long sales cycle, not copied from a Meta campaign
Transparent reporting, no unnecessary jargon, no black box
The responsiveness of an independent, the method of a structured agency

Want to build your LinkedIn Ads strategy together?

Free audit of your current campaigns, no commitment.

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