Microsoft Advertising

The channel most of your competitors are still ignoring.

Microsoft Advertising isn't just a cheaper Google Ads. Since Microsoft owns LinkedIn, its Search and Display campaigns can natively target LinkedIn's professional data, usually at a lower CPC than Google. For a B2B business, it's often the option that gets overlooked.

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8Years in digital acquisition

↓CPC usually lower than Google

50+Clients served

What I master on Microsoft Advertising

Bing Ads, now Microsoft Advertising, remains a complementary channel that reaches a real audience, one competitors often overlook.

Search and MSAN: account structure built to capture search intent at a lower cost
Built-in LinkedIn targeting: professional profiles, company, industry, function, directly within a Search or Display campaign
Google Ads campaign import: smart reuse of your existing account structure
Budget complementarity: additional reach without cannibalizing your Google campaigns

For a B2B business torn between Google Ads and LinkedIn Ads, Microsoft Advertising is very often the third option that gets forgotten, even though it combines the best of both: Search-level cost with professional-grade targeting.

I go deeper on this topic here: How to choose your ad platform

Experience that goes back to my early career

I managed my first Google Ads and Bing Ads campaigns in 2019, for Heritage Line, a luxury cruise operator. Result: +65% ROAS, +26% leads, +40% unique visitors. Since then, I've continued to build Microsoft Advertising into multi-channel strategies for clients, often alongside Google Ads.

The channel most of your competitors are still ignoring.

What I master on Microsoft Advertising

Experience that goes back to my early career

Want to see if Microsoft Advertising makes sense for you?