TikTok Ads

TikTok campaigns that feel like content, not advertising.

In-Feed, Spark Ads, TikTok Shop: I build campaigns designed for TikTok's algorithm, with native creative codes that never feel like a recycled Meta ad. It's the most underused lever in paid media today, and I master it in practice.

Request a free audit →

18-25Audience reached for clients

50+Clients served

3-8×ROAS observed in e-commerce

What I master on TikTok Ads

TikTok Ads isn't run the same way as a Meta or Google account. The algorithm rewards native content, not polished advertising, and that's exactly what I apply on every account I manage.

Video Shopping Ads: In-Feed videos with a buy button built directly into the content
Spark Ads: amplifying existing content, UGC-style creative
TikTok Shop: shop setup, catalogue sync, Pixel configured correctly
LIVE Shopping Ads: boosting live sessions to create purchase urgency
Campaign structure: broad targeting during the learning phase, controlled progressive scaling

Benchmarks I observe on active accounts

€6-12Average CPM

1.5-3%VSA CTR

1.8-4%Conversion

3-8×E-commerce ROAS

TikTok Shop Ads works particularly well for products priced under €80 on average. Beyond that, the decision path lengthens and performance drops, something I factor in from the strategy stage.

The full guide is available here if you want to dig deeper: TikTok Shop Ads, the complete guide for 2026

Why working with bonnepub?

You work directly with the person producing the creative strategy
A genuine grasp of the platform's native codes, not a repurposed Meta campaign
Transparent reporting, no unnecessary jargon, no black box
The responsiveness of an independent, the method of a structured agency

Want to build your TikTok Ads strategy together?

Free audit of your current campaigns, no commitment.

Request my free audit →